Resume

Principal Product Designer

Accomplished Principal Product Designer with expertise in creating user-focused enterprise web applications for high-profile clients, including Microsoft, Procter & Gamble, T-Mobile, the City of Seattle, and Rick Steves’ Europe.


Key Strengths:

  • Proven expertise in end-to-end research methodologies, including qualitative, quantitative, and mixed methods, to drive user-focused innovations across the product lifecycle.

  • Demonstrated ability to translate complex user data into actionable insights that influence strategic decision-making and enhance usability.

  • Skilled in cross-functional leadership, stakeholder collaboration, and mentoring design and research teams to ensure seamless project execution.

  • Adept at crafting scalable, WCAG-compliant, and data-driven solutions that align with both business
    and user needs.


Areas of Expertise

  • User Research & Design: Usability Testing | Contextual Inquiries | Heuristic Evaluation | Journey Mapping | Information Architecture | Accessibility (WCAG) | Formative & Iterative Research | Data-Driven Decision Making

  • Leadership & Impact: Strategic Planning | Cross-Functional Team Alignment | Stakeholder Influence |
    Mentorship & Coaching | Organizational Development | Complex Problem Solving

  • Communication & Tools: UserTesting.com | Dovetail | Qualtrics | Affinity Mapping | Workshop Facilitation | Storytelling with Data


Expedia, Contract | Remote
Senior User Researcher
January 2024 – March 2024

  • Conducted a comprehensive competitive audit of eight web properties, delivering actionable insights
    that informed key product improvements.

  • Developed and executed detailed research strategies, including test plans, participant screeners,
    and usability scripts, resulting in measurable enhancements to the user experience.

  • Delivered deliverables including a heuristic evaluation, testing framework, and data analysis to guide
    cross-functional teams in optimizing digital platforms.

 

Procter & Gamble, Contract | Remote
Senior Product Designer and User Researcher
February 2023 – October 2023

  • Spearheaded the creation of an Integrated Media Solutions (IMS) platform, unifying disparate data
    sources into a Single Source of Truth (SSoT) for media spend management.

  • Led iterative user research efforts, including usability testing, that directly informed the platform’s design and ensured alignment with business goals.

  • Delivered an interactive dashboard for key metrics, empowering teams to make data-informed decisions and optimize resource allocation.

 

Microsoft, Contract | Remote
Senior Product Designer and User Researcher
February 2022 – January 2023

  • Collaborated with designers, architects, and researchers to define the next-generation Customer
    Success Platform    , enhancing customer experience for enterprise-level users.

  • Conducted in-depth discovery sessions and qualitative interviews, synthesizing insights into
    executive-level recommendations that shaped roadmap priorities.

  • Advocated for a holistic, user-centered design approach, resulting in improved system scalability
    and usability.

 

City of Seattle, Contract | Seattle, WA
Senior Product Designer and User Researcher
October 2019 – February 2022

  • Designed and launched a WCAG-compliant self-service utility portal that allowed users to manage services with ease, including accessibility features for visually impaired users.

  • Executed extensive user research, including journey mapping and iterative testing, ensuring the portal
    met diverse user needs and regulatory standards.

  • Delivered seamless integration of payment plans and service management tools, serving thousands
    of citizens.


Zonar Systems, Full-time | Seattle, WA
Principal Product Designer and User Researcher
July 2018 – October 2019

  • Led the design and research for the EVIR Mobile and Web Application, a telematics solution that improved vehicle safety for fleet operators.

  • Established the ResearchOps division, streamlining processes and embedding user insights throughout the product lifecycle.

  • Introduced internationalization and localization best practices, broadening accessibility and global reach.

 

London Drugs, Contract | Seattle, WA
Senior UX Architect and User Researcher
January 2016 – March 2016

  • Increased site findability by over 20% through user-centered research and taxonomy improvements.

  • Conducted usability studies for mobile and desktop applications, identifying and resolving key pain points.

  • Delivered data-backed recommendations to executive stakeholders, driving significant platform improvements.

 

Gates Foundation, Contract | Seattle, WA
Senior User Researcher and Content Strategist
September 2015 – December 2015

  • Defined personas and customer journeys through extensive interviews and qualitative research, shaping the advocacy website’s content strategy.

  • Facilitated workshops that aligned teams on actionable insights, enabling the development of user-focused content and navigation structures.

 

Education

  • Master of Science (in progress): Technology Innovation | University of Washington

  • Bachelor of Arts: Graphic Design / Interdisciplinary Art | University of Washington

 

References & Portfolio

Available upon request